Meet the Staff

Pat Hoey, President

Patrick J. Hoey brings thirty five years of sales-marketing experience to work for Pat Hoey Productions and Sales Development Associates. He achieved his first marketing successes while a territory sales manager for Burrough’s Corporation where he reached 140% of sales quotas and learned the techniques of sales training.

Thirty years ago, he joined the Worcester Regional Chamber of Commerce and parleyed his experience into making it the largest in New England with a membership growth of 440%, bringing it from 900 to 4000 members. During that time, Pat began producing WRCC’s New England Business Expo, selling the event out 10 years in a row, making it one of the largest and most profitable Business expos in the area.

Pat is also the recipient of numerous National Association of Membership Directors of Chambers of Commerce awards including:

  • NAMD Highest Total New Membership Dollars Nationally-1983 1984 1985 1986 1987
  • NAMD Highest Net Gain in Membership Dollars Nationally-1982 1986
  • NAMD Award of Excellence-Qualifier Nationally-1981 1982 1983 1984 1985 1986 1987
  • Toastmaster International Communication-Achievement Award For Outstanding Achievements and Contributions in Communications Excellence

Today, Pat speaks frequently to chambers, organizations, non-profits on fund raising, sales and product development at meetings and conferences throughout the country, including:

  • United States Chamber of Commerce Eastern States Summit
  • New England Association of Chamber of Commerce Executives
  • New York State Association of Chamber of Commerce Executives
  • New Hampshire Association of Chamber of Commerce Executives
  • Vermont Association of Chamber of Commerce Executives
  • Massachusetts Association of Chamber of Commerce Executives
  • Connecticut Association of Chamber of Commerce Executives

From the experience of producing the New England Business Expo internally, when Pat opened Sales Development Associates in 1983 he continued to produce the event for the Chamber under Pat Hoey Productions. His experience, exceptional sales skills, and top level management skills has been the building blocks for Pat Hoey Productions which has now been producing trade shows and corporate events for over 25 years. A sampling of PHP’s largest events include:

  • THE Boston Home Show Spring and Fall, Boston, MA
  • The Flower & Patio Show, Worcester, MA
  • The Grand Opening of Worcester’s Centrum Centre, Worcester, MA
  • Opening Night of Worcester Tornadoes Professional Baseball, Worcester, MA

and much more!

Marlena Hoey Eastty, Director of Operations

Our Director of Operations, Marlena K. Eastty has been with Pat Hoey Productions for over a decade. Starting out as a part time administrative intern, she has worked her way up the ladder to Director of Operations. In the midst of those positions, Marlena also held the position of Chief Account Executive selling out the Central MA Flower Show two years in a row. She has also sold booth space and sponsorships for the firm’s three leading events; The Boston Home Show Spring and Fall Editions, Flower & Patio Show, Build Northeast Conference & Expo, and the Northeast Security Systems Expo.

In 2007 she took the position of Director of Operations acting as show manager for all of our major events. Marlena works directly with, and oversees staff working with, our exhibitors on the details they need to succeed at the shows. Marlena oversees on site logistics, speaker management, overall event layout coordination, marketing planning, including website management and social media campaigns, and more.

Marlena works side by side with our President Pat to build events with our clients each year. She manages the day to day operations of the office as well as the rest of the PHP team.

Marlena also holds the position of Campaign Manager for Sales Development Associates. She serves as the campaign manager for the firms several association membership campaigns a season. She assists our facilitators and association staff with the 8 week preparation leading up to membership campaigns, providing time schedules, sample documents, and prioritizing the tasks weekly to make sure the job is done effectively. Marlena has worked with hundreds of industry associations and non- profit organizations including Chamber’s of Commerce, across the country to date on their membership campaigns.

For our association management clients, Marlena takes the role of Chief Executive Officer and oversees all project management for the organizations including financial, membership, and event management. She handles bookkeeping for clients, manages membership sales and benefit fulfillment, and acts as lead event coordinator on our client’s conferences and expos. She also manages all web and social media content, including creating websites for the organization’s, should they need it.

Brian Plouffe, Sales Director

Our Director of Sales Brian Plouffe has been working with Pat Hoey Productions/ Sales Development Associates for several years.

He is involved with clients every step of the way through their event marketing endeavor with Pat Hoey Productions. With a background in marketing, Brian is always going above and beyond for clients with new and innovative suggestions that will improve their ROI for their exhibit booth in a current show, at “events within the events” or simply during the planning of their trade show or corporate event.

In addition, Brian, alongside our customer service team, has helped several chambers of commerce increase membership while implementing the latest tools for retention. To date he has facilitated more than 10 membership drives, gained over 1000 new members and raised over $200,000 for chambers across the nation.