Pat Hoey, President

Patrick J. Hoey brings thirty five years of sales-marketing experience to work for Pat Hoey Productions and Sales Development Associates. He achieved his first marketing successes while a territory sales manager for Burrough’s Corporation where he reached 140% of sales quotas and learned the techniques of sales training.

Thirty years ago, he joined the Worcester Regional Chamber of Commerce and parleyed his experience into making it the largest in New England with a membership growth of 440%, bringing it from 900 to 4000 members. During that time, Pat began producing WRCC’s New England Business Expo, selling the event out 10 years in a row, making it one of the largest and most profitable Business expos in the area.

Pat is also the recipient of numerous National Association of Membership Directors of Chambers of Commerce awards including:

• NAMD Highest Total New Membership Dollars Nationally-1983 1984 1985 1986 1987

• NAMD Highest Net Gain in Membership Dollars Nationally-1982 1986

• NAMD Award of Excellence-Qualifier Nationally-1981 1982 1983 1984 1985 1986 1987

• Toastmaster International Communication-Achievement Award For Outstanding Achievements and Contributions in Communications Excellence

Today, Pat speaks frequently to chambers, organizations, non-profits on fund raising, sales and product development at meetings and conferences throughout the country, including:

• United States Chamber of Commerce Eastern States Summit

• New England Association of Chamber of Commerce Executives

• New York State Association of Chamber of Commerce Executives

• New Hampshire Association of Chamber of Commerce Executives

• Vermont Association of Chamber of Commerce Executives

• Massachusetts Association of Chamber of Commerce Executives

• Connecticut Association of Chamber of Commerce Executives

From the experience of producing the New England Business Expo internally, when Pat opened Sales Development Associates in 1983 he continued to produce the event for the Chamber under Pat Hoey Productions. His experience, exceptional sales skills, and top level management skills has been the building blocks for Pat Hoey Productions which has now been producing trade shows and corporate events for over 25 years. A sampling of PHP’s largest events include:

• THE Boston Home Show Spring and Fall, Boston, MA

• The Flower & Patio Show, Worcester, MA

• The Grand Opening of Worcester’s Centrum Centre, Worcester, MA

• Opening Night of Worcester Tornadoes Professional Baseball, Worcester, MA

and much more!

Devon A. Kinnard, Vice President of Business Development & General Counsel

Devon was previously employed by Pat Hoey Productions, a division of Sales Development Associates, Inc., from 2005 through 2009, and served as PHP’s Sales Manager immediately prior to his departure.  He holds a B.A., cum laude, from Clark University in Worcester, MA, and a J.D., cum laude, and M.B.A., summa cum laude, from Duquesne University in Pittsburgh, PA.

Most recently, Devon has been in private practice as an attorney in the Business and Finance practice group at Bowditch & Dewey, LLP, one of the largest law firms in New England.  While at Bowditch & Dewey, Devon represented a variety of small and large businesses and financial and educational institutions throughout the country.  Devon also served as outside counsel to Sales Development Associates, Inc.

“I am privileged to have the tremendous opportunity to join the Pat Hoey Productions ownership team, taking on the role of Vice President and General Counsel.  The company is a proven leader in the exhibition management industry, and is equally respected in the corporate and nonprofit fundraising arenas.  PHP is making a clear commitment to grow, and the corporate vision that our CEO, Patrick J. Hoey, promotes is one that I am personally aligned with and fully support.  I am confident that the exceptional training and experience that I received while at Bowditch & Dewey will prove to be invaluable for me in my new role at Pat Hoey Productions and Sales Development Associates, Inc.”

Patrick J. Hoey, President and CEO of SDA and PHP, commented on Devon’s rejoining the company, “We are thrilled to welcome Devon back to PHP.  Devon brings with him a unique combination of exuberance, energy, knowledge and skill that will strengthen our core, and stimulate new opportunities.  Devon’s work ethic and positive attitude make him a great leader, and we are excited that he will be joining us.”

Marlena Hoey, Director of Operations

Our Director of Operations Marlena K. Hoey is a recent graduate of Worcester State University with a Bachelor of Science in Business Administration with a concentration in Marketing. While obtaining her undergraduate degree, Marlena has worked for Pat Hoey Productions growing in the business industry both academically and with hands on experience.

Marlena has been with Pat Hoey Productions for 8 years. Starting out as a part time administrative intern, she has worked her way up the ladder to Director of Operations. In the midst of those positions, Marlena also held the position of Chief Account Executive selling out the Central MA Flower Show two years in a row. She has also sold booth space and sponsorships for the firm’s three leading events; The Boston Home Show Spring and Fall Editions and the now Flower & Patio Show.

In 2007 she took the position of Director of Operations acting as show manager for our 3 largest events: The Boston Home Show Spring and Fall Editions and the Flower & Patio Show. She also manages several smaller events throughout the year.  Marlena works directly with our exhibitors on the details they need to succeed at the shows, including, but not limited to; providing exhibitor kits and move in schedules, lecture and demonstration series coordination, booth placement, website and social media exposure, advertising campaign management and more.

Marlena works side by side with our President Pat, and Sales Director Brian, to build events with our clients each year. She manages the day to day operations of the office as well as the administrative staff. She keeps PHP’s many details and tasks organized and on schedule.

Marlena also holds the position of Campaign Manager for Sales Development Associates. She serves as the campaign manager for the firms several Chamber membership campaigns a season. She assists our facilitators and Chamber of Commerce staff with the 8 week preparation leading up to membership campaigns, providing time schedules, sample documents, and prioritizing the tasks weekly to make sure the job is done effectively. Marlena has worked with over 25 Chambers of Commerce across the country to date.

Brian Plouffe, Sales Director

Our Director of Sales Brian Plouffe has been working with Pat Hoey Productions/ Sales Development Associates for the past two years.

He is involved with clients every step of the way through their event marketing endeavor with Pat Hoey Productions. With a background in marketing, Brian is always going above and beyond for clients with new and innovative suggestions that will improve their ROI for their exhibit booth in a current show, at “events within the events” or simply during the planning of their trade show or corporate event.

In addition, Brian, alongside our customer service team, has helped several chambers of commerce increase membership while implementing the latest tools for retention. To date he has facilitated more than 10 membership drives, gained over 1000 new members and raised over $200,000 for chambers across the nation.